The funeral as a corporate process caused even the image of 
sport to pale and dwindle into puny proportions. The Kennedy 
funeral, in short, manifested the power of TV to involve an 
entire population in a ritual process. By comparison, press, 
movie and even radio are mere packaging devices for 
consumers.

     Most of all, the Kennedy event provides an opportunity 
for noting a paradoxical feature of the “cool” TV medium. It 
involves us in moving depth, but it does not excite, agitate or 
arouse. Presumably, this is a feature of all depth experience.